You only get out of something what you put into it - unless you're crooked. Then you can get much much more. Take charity for instance. When a celeb donates time and money to a good case usually the cause gets the cash and some PR. Meanwhile the celebs get to heighten their profiles and maybe even get to feel justifiably good about themselves. Depending on where the line is drawn. Sometimes a celeb might get much much more out of it. Take celebrity auctions for instance.Everyone assumes that these things run on the all proceeds to charity principle, and sometimes they do. In the case of stars like Charlie Sheen, U2's the Edge, Steven Tyler and even Miley Cyrus and Sienna Miller that's exactly what happens. Every cent gets handed over to charity. In the case of EBay's Givingworks only 10% of the proceeds have to be donated to a good cause to qualify. So what happens to the rest? Well the charitable do gooder can keep that in their own pocket if they like! You've heard about that 90% administration costs so consider this robbing the rich to give to the poor while taking a huge cut for expenses! Except this might be more like the rich and famous robbing the middle class! So let that be a lesson to potential do gooders - if you're only gonna give ten percent then make sure it's the top ten percent, you're your intentions might get called into question!
So why should anyone care? Well the gal of the hour Kim Kardashian has apparently been a Givingworks participant for years! Giving is close to Kim's heart, which is why she recently went to Haiti with Oprah & Sean Penn. It was just after the bust up of her 72 day marriage so give her some credit - most of us would be wallowing in self pity! Having a marriage fall apart that fast has gotta hurt no matter how much you made on the deal, and especially when people act like they some how blame you for something. So getting out there among the little people can help take your mind of things.
It also helps your rep. Kim big on that. When Old Navy hired a Kim-a-like, Kardashian took them to court. She demanded 20 mill in damages claiming to her reputation. With that in mind ON launched a sort of investigation. For one thing if it was alleged that they'd damaged Kimbo's rep, then exactly how much rep was there to be damaged in the first place?
Old Navy's parent corp is The GAP. Their lawyer Louis Petrich has concocted a plan to try and determine the true worth of Kardashian's rep. One of the things that he may be looking over is a scathing review by the New York Times regarding Kim's Manhattan pop up store. I think that got called a fashion desert or something.
The idea may have something to do with the principle of being libel proof. Now that's not anything like being bullet proof but the opposite. You see when a person is considered libel proof the idea is that their rep is already so low that it would be impossible to damage it any further. Just like Richard Nixon after Watergate! Whatever that GAP is cookin' up rumor has it that Reggie Bush is gonna be called to the witness stand. Bush may have started dating Melissa Molinaro - the Kim look alike in the advertisement.
